Virtual, For Real - The RapidPipeline Podcast
In this podcast, we are going to talk and learn about all things virtual digital twins, and how they can help us improve workflows in the real world. From virtual photography, virtual planning of spaces, B2B virtual showrooms to XR and 3D in eCommerce, we are leaving no stone unturned in exploring what the future of digital twins holds.
Virtual, For Real - The RapidPipeline Podcast
From CAD to Digital Twins: Building 3D Pipelines for the AI Era | Jed Fisher
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How are AI, automation, and open 3D standards reshaping the future of digital twins?
In this episode of Virtual, For Real, Max Limper speaks with Jed Fisher, Managing Partner at 4D Pipeline, about the evolution of enterprise 3D, from CAD-based visualization to connected, automated, and increasingly AI-powered digital twin workflows.
Drawing on decades of experience across automotive, aerospace, fashion, retail, manufacturing, and AEC, Jed shares how companies can move beyond disconnected 3D projects and build scalable workflows around their existing product data.
In this episode, they discuss:
- How enterprise digital twins have evolved over the past two decades
- Why disconnected 3D workflows and duplicated assets drive up costs
- How automation can make 3D content production more scalable
- The role of USD, glTF, and MaterialX in connected 3D workflows
- The gap between engineering and marketing teams
- Where generative AI brings the most value to 3D workflows
- How LLMs and AI can make digital twins more accessible
- Why clean, structured product data will be essential in the AI era
One of the key takeaways from the conversation: AI is strongest where the output is judged, while traditional 3D remains essential where the output needs to be specified with precision.
A conversation about digital twins, automation, AI, and what it takes to build enterprise 3D workflows that are ready for what comes next.